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And irrational behavior reigns again!

I’ve just started reading the book Sway: The Irresistable Pull of Irrational Behavior by Ori Brafman and Rom Brafman. They are two brothers who got into seemingly different fields of business and psychology, but found that there are really interesting ideas that tie the two together. I haven’t gotten that far in the book yet so I can’t give a full review yet, but I… Read More