I’ve just started reading the book Sway: The Irresistable Pull of Irrational Behavior by Ori Brafman and Rom Brafman. They are two brothers who got into seemingly different fields of business and psychology, but found that there are really interesting ideas that tie the two together.
I haven’t gotten that far in the book yet so I can’t give a full review yet, but I will highlight some interesting points that I have picked up on so far.
A lot of the concepts they bring up tie back to the idea of loss aversion, which I have blogged about in the past. The authors brought up the example of an extremely experienced commercial airline pilot who made a series of errors that led to the crash of the airliner and death of everyone on board. Long story short, the situation he was in placed him under pressure to avoid certain losses and eventually got the better of him in even the simplest decisions like waiting for takeoff clearance from the air traffic controller.
A few more things to think about:
- diagnosis bias: when experts make an initial diagnosis and ignore all evidence against it, particularly in medical fields
- value attribution: how the value or respect we place on or expect from a thing or person affects our view of their work
- commitment: when we are very committed to a decision, we are more likely to behave irrationally to stay the course even if we realize we are wrong
I have so many books on my to-read list, but if you have any more suggestions, I would love to hear them!