Two videos, two governments

In an interesting contrast of perspectives on governments’ takes on environmental issues, these two videos highlight air pollution in Hong Kong and electronic waste in Toronto.

The first is a comedic public service announcement (PSA) put out by the Clean Air Network (CAN), which is a nonprofit advocating for more action to control air pollution in Hong Kong. I first saw this as part of an entry at the Green blog at New York Times that I saw yesterday.

Basically, air quality is a big mess because of industrial activity and roadside pollution. Instead of the usual “shockvertising” and serious ad campaigns, CAN decided to change their approach with this light, but poignant piece. Check it out:

For the Cantonese version, click here. The wording in this version is a little bit different, but the ideas are the same. (Interestingly, instead of the horse scent, there is man’s scent. Probably geared towards the fans of the main actor, Daniel Wu, because that is him in the image, I believe. I wonder why they chose to make it a horse scent and not anything else.)

The second is also an entertaining PSA but this time put out by a government agency. The City of Toronto wants your electronics, and they make it quite clear here:

I also saw this yesterday, at the blog Green as a Thistle. This video is quite funny, almost to the point where you don’t believe the City are the ones who actually released it. It is more in the style of a cheesy mattress commercial.

It seemed like a strange twist of fate that I came across these two videos on the same day, each with its own purpose in a common mission to incite environmental action, but coming from different perspectives. As I see it, there is one government attempting to stimulate action, and one government needing to be stimulated into action. It really gives you something to think about!

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2 Responses

  1. Nat says

    The second commercial was hilarious–super-well written. I think that memorable ads like this are definitely a great way to get people to pay attention and remember their message. (I noticed they said “backslash” instead of “forward slash” when saying the URL at the end though. I hate when people do that.)

    Any idea what the woman in the Cantonese version of the first commercial is supposed to be doing instead of yodeling?

  2. Dori says

    Wow. I wish other cities would promote recycling in such a fun and cool way. Or even just take electronics like that at all!